Perhaps one of the most useful and effective methods for generating and keeping traffic to a certain website are writing and publishing articles, or article marketing. If you are able to write and publish well crafted and highly optimized articles, you will be able to get traffic all across the World Wide Web.
If you are still unfamiliar with the concept of article marketing, it works really simple: traffic actually comes from the people that reads your articles, either from an online article directory or from another website or blog. However, you will get traffic from visitors that will find your articles on the search engine results.
Article marketing also lets your articles be published and reproduced by other websites and blogs, which is a good thing since that is actually an added exposure for you and the products and/or services that you are trying to promote. And because writing articles and publishing them right after can be done on your own (some online marketers however hire professional writers to do the writing for them), it is a very cost effective way to attract visitors to your website.
Most online marketers and advertisers these days are using article marketing to their advantage, driving more traffic to their website every day. If a certain website gets more traffic, its search engine ranking will automatically begin to rise.
However, while article marketing is a widely used online marketing technique, there is one aspect of article marketing that only a few marketers appreciate and actually do - and that is to use the written articles to build a lead list. In short, you will be using your articles to build a reliable list of leads so that your online promotion will be more aggressive.
Any online entrepreneur will tell you that the money is actually in the list, especially if you are doing online marketing and promotion. You should always consider your list as your priority because without one, you will have to work double the efforts at selling products to first time customers all the time.
If you have a list of leads, it will be much easier to sell your products or services - existing and happy customers are much easier to handle compared to new customers which are usually skeptical. In order to build a list, you will need an auto-responder service - a tool that will let you build unlimited volumes of lists.
An auto-responder will help you manage your lists better (if you are targeting for more than one niche, an auto-responder will help you build a differently focused list for each niche). Although most of them require a small fee, you will realize in the long run that it will all be worth it.
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