Link Building, SEO and Article Marketing - Quick Start Guide

You can achieve multiple goals with article marketing. For example, not only can you generate traffic and sales directly from your articles, you are also engaged in building quality back links for your sites. You enjoy the SEO benefits that come along with article marketing. Here is a quick start guide.

Step 1: Focus is key. - When you are just starting out, all that information can be overwhelming. You learn about SEO, link building methods, how to write articles for sales, how to generate clicks, etc. That's a lot to digest. So it's important to keep your focus and keep your attention on content marketing. Start with keyword generation and learn how to craft precise titles using those keywords.

Step 2: Pick popular keywords with low search competition for SEO purposes. - Practice using keyword tools to pick phrases with higher search volume, and at the same time, making sure that these phrases are worth going after (low search competition). This step is very important because if you focus on the wrong keywords, you will end up getting very little traffic. Use these keywords as your anchor texts to boost the rankings for your own sites.

Step 3: Write interesting content. - Some marketers publish content just to get links. So they forget about human readers. Try to write both for human readers and search engines. Personally, I think that it's better to focus on human readers first, search engines second. That is because when you have quality content, the search engines will be chasing after your content (and not the other way round).

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Link Building and Article Marketing Tips

Perhaps one of the most useful and effective methods for generating and keeping traffic to a certain website are writing and publishing articles, or article marketing. If you are able to write and publish well crafted and highly optimized articles, you will be able to get traffic all across the World Wide Web.

If you are still unfamiliar with the concept of article marketing, it works really simple: traffic actually comes from the people that reads your articles, either from an online article directory or from another website or blog. However, you will get traffic from visitors that will find your articles on the search engine results.

Article marketing also lets your articles be published and reproduced by other websites and blogs, which is a good thing since that is actually an added exposure for you and the products and/or services that you are trying to promote. And because writing articles and publishing them right after can be done on your own (some online marketers however hire professional writers to do the writing for them), it is a very cost effective way to attract visitors to your website.

Most online marketers and advertisers these days are using article marketing to their advantage, driving more traffic to their website every day. If a certain website gets more traffic, its search engine ranking will automatically begin to rise.

However, while article marketing is a widely used online marketing technique, there is one aspect of article marketing that only a few marketers appreciate and actually do - and that is to use the written articles to build a lead list. In short, you will be using your articles to build a reliable list of leads so that your online promotion will be more aggressive.

Any online entrepreneur will tell you that the money is actually in the list, especially if you are doing online marketing and promotion. You should always consider your list as your priority because without one, you will have to work double the efforts at selling products to first time customers all the time.

If you have a list of leads, it will be much easier to sell your products or services - existing and happy customers are much easier to handle compared to new customers which are usually skeptical. In order to build a list, you will need an auto-responder service - a tool that will let you build unlimited volumes of lists.

An auto-responder will help you manage your lists better (if you are targeting for more than one niche, an auto-responder will help you build a differently focused list for each niche). Although most of them require a small fee, you will realize in the long run that it will all be worth it.

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