Internet marketing is full of complicated technical things that keep most people from succeeding online. But there is a very simple way to drive traffic to your sites and generate online income. It's called article marketing.
Article marketing promotion is the easiest way to generate free traffic and back links to your sites. It's been around since the dawn of man and it continues to work no matter what happens to technology. People love good content.
When I started in online marketing, I overlooked article marketing because I think it was too obvious for me to see the logic in it. You get caught up in the hype of shiny products and new technology and lose sight of the fact that good content attracts people. Once they see some good content, they will look for more.
If you are willing to do a little work on a consistent basis, you can grow your business with every written word. Even if you end up doing other things to grow your business, you will always benefit from article marketing.
So how exactly do you use this simple technique to actually grow your online business? It's not difficult, but there are a few things that you need to know in order to really take full advantage of the process
How many articles should you write and submit?
The short answer is as many as you can. The more the merrier it's just a good idea to make sure you spread them out when you submit them.
Like everything in online marketing you want the search engines to look at your content creation and submission as "natural" and not automated.
If you do this intelligently you can get a steady stream of direct traffic as well as back links. Good articles stay out there forever and often get republished with attribution on other related high traffic sites.
You can queue up articles just like blog posts so that they upload and publish on certain dates in the future, so you can write a bunch at once and then spread the submissions out.
Even if you can only write a few, any articles are better than none and the effect is cumulative so don't get discouraged if you can't write a bunch all the time. Just keep doing it and you will benefit from it.
How many article sites can you submit the same article to?
Opinions differ on this one, but in my opinion at least one and no more than five at a time. Look for the article sites with the highest Alexa rank and just pick 3 or 4. This will give you the biggest bang for your buck and it won't dilute your message in the eyes of the search engines.
More sites will drive more direct traffic and fewer quality sites will probably be better for your SEO.
How do you get people to find your articles?
You can do this in a couple of ways. As we already know, the more popular the article directory, the more likely it is to be seen-simple. The quality of the title is huge as well. Having a short interesting and even controversial title will attract readers. Asking a question or using a title with "5 steps to.." or "7 ways to..." are always effective.
The other trick is to use your keyword phrase in your title and then twice for every 100 words in the article with positioning in the first sentence and the last sentence of the article. Just make sure you never sacrifice "readability" just to sneak in a keyword phrase
How do you get people to go from your article to your site?
Every article directory allows you to put links at the end of your article in what is usually called your "Resource Box". This is a kind of signature area where you place one or two links to wherever you want your reader to go.
Engage your reader with good content but not necessarily everything he needs to know in your article...
Then you direct him in the resource box with something like..."If you enjoyed this article and would like to learn everything else there is to know about... then come on over to.... and get all the answers you need to know about...." There are a million ways to say this, but you get the point.
How long should your articles be?
You can win with as few as 350 words, but 400 to 500 is about perfect. Long enough to warrant syndication by others and short enough to keep peoples attention. Most people think you have to write 1000's of words, but actually the opposite is true. Now days people want information quickly and they won't finish long articles.
What article sites should you use?
EzineArticles is the king of article directories and as I said earlier, you can look up article directories by Alexa rank and pick 2 through 5 to round out your list. There are some sites that are easier to use than others so play around a bit at you'll find a short list that works for your style and preference.
All these tips and tricks will make article marketing easier and more effective for you, but the most important thing is to just write. The internet marketer who consistently writes decent articles and submits them regularly, will ALWAYS beat the perfect article writer who publishes every once in a while.
On top of that, the more you write and publish, the better you will get at article marketing, so don't worry at the start. Just begin and publish and you'll look back later and thank me:-)
You may have noticed that I violated my article length rule here....but I wrote it and published it, didn't I!
For More Article Marketing Tips, Training And Free Resources Visit The Internet Money Map
Mark is an Expert Marketer who teaches people how to make money with Internet Marketing. For a FREE guide on how to Make Money Online come grab The 6 Figure Daily Plan.
(c) Copyright-Mark K Aylward All Rights Reserved Worldwide. Reprint rights are granted where no changes are made to this article.
No comments:
Post a Comment