SEO Article Marketing For Small Businesses

With the millions of websites out there how can a small business market itself effectively online? There is no doubt about it, it takes WORK! However, with a well integrated campaign of SEO, PPC, and a good follow up your business can thrive. One part of that campaign should be search engine optimization (SEO) and within that SEO strategy article marketing should be a top priority.

Here are the benefits of article marketing and how they can help your website rank higher:

- the first and most obvious result will be incoming links from the article directories and those that use your article because of the bio box you use that includes the link

- submit multiple articles to multiple directories for the best exposure and to build more interest in your writing

- use keyword research to gear your article towards popular search terms so that more people will use it and link to you, bringing you more exposure and more traffic

- make the best of your resource box, use your name (or title, whatever you are branding) a link, and at least one important keyword in the bio box

- don't give away the whole package at one time, give tips and be informative but leave a little bit yet to be learned so they will want to click on the link in your byline to learn more

- give examples, no matter your topic may be a real life example is always interesting and gets people curious enough to want to click to hear more about it

- don't be a pushy, an article full of click here, go here, see me, is going to defeat the purpose behind itself

- don't expect it to happen over night, it takes time as your article gets distributed and the results for each article you do are going to be different in the amount of time it takes to see results happen

- article marketing is just one slice of the pie, combined with other marketing techniques it can build a strong foundation for your website or blog, but it's best not to rely on only one single method.

There's no doubt about it article marketing is worth investing your time into it, but if you don't have the time you can hire a firm to write and distribute the content for you.

Peter Marino is the owner and CMO of reelWebDesign.com and can be reached via email through his SEO and Marketing Firm in NYC.