Article Marketing Vs PPC Marketing - The Heavyweight Bout

It's Article Marketing vs. PPC marketing, article marketing being a heavyweight in free traffic (aside from SEO and Social Media) while PPC marketing is a heavyweight in paid traffic (others being banner ads and PR campaigns).

If you have only one choice, which one is better to choose? Keep reading and find out.

1) Cost

There's nothing really to compare between free and paid right? Wrong. Articles may be free but it costs more time to create and publish.

It's definitely worth to think about the trade-off between writing an article and just paying for immediate traffic.

However, you can always outsource articles - which essentially makes article marketing paid.

Tie marks on this one.

2) Pre-sell

Article marketing is essentially a pre-sell. You gain the trust and favor of your audience by giving quality information.

On the other hand, PPC marketing is an ad. We know how people respond to ads.

People like to buy stuff, they just don't want to be sold to.

Articles take the edge on this one.

3) Backlink Source

Articles have been, and always will be great backlink sources. If at the very worse your article sends you no traffic, at least you would have a backlink source for SEO purposes.

On the other hand, PPC marketing is a hit-or-miss affair. Once people click, you pay, and if that visitor doesn't buy a product or subscribe to your newsletter, then that's a loss for you that you can't get back.

Articles have the upper hand here.

4) Speed

PPC marketing can bring you traffic the moment you put them up. They are even easier to set up than any other traffic generation technique out there.

Articles have to go through research, writing, submission, and finally approval before they can give you any type of results.

PPC wins on this account.

With 2-2 on the scorecard, it's really a tie. It's apples and oranges. The best marketing method for you really depends on your needs and your resources.

The guarantee is that both works, so you really can't go wrong with either one.

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Susan Dias