Successful SEO for Article Marketing

There are various techniques that should be implemented for successful article marketing. The most brilliantly composed prose in the world may become entirely worthless in SEO terms if the article does not make use of keywords and links correctly. Your results with strategies for link building using articles will be based upon whether or not you follow the suggestions discussed below in relation to article writing and article submission.

The primary and most important tip for publishing to article directories with regard to SEO purposes is to get your keywords right. Use Google's keyword tool so that you can choose keywords which are relevant to your website, while not too competitive to use in your article. This helps to ensure that search engines class your article's hyper-link to your website as 'relevant' and therefore it goes towards improving your ranking. When you are distributing articles you then need to place this word or phrase directly into your article so as it appears at about a 2-5% density. This means that somewhere between 2 and 5% of your terms should be your designated keyword when doing article marketing.

Why that percentage and not more or less? The explanation for this is by using more the search engines may in fact classify your content as spam, and any less they will not designate it as relevant. That is why link building employing articles can be a fine art, requiring a thorough balancing of keywords to content. We suggest to all writers that they use the following rule which is the quickest way to get it right; simply break your content up into paragraphs of around 100 words. Choosing density of 2% would mean that for 100 words you would want two keywords, and if the density is right in every paragraph, you will be safe when submitting your articles.

Finally, and above all, when marketing your site through article submissions be sure you incorporate your link and to place it in the right place. The majority of article directories will have something called a resource box for you to place a link, a photo and some information about yourself in. Include your link here rather than any place else in your article, and be sure that the keywords you are targeting are used in the "anchor text" of your link. If you don't know what this means, it is a reasonably basic bit of HTML that should be very easy to research online; or more often than not, the article directory website will have a guide on how this process is performed. You may also find that a number of article directories will allow for in-content hyper-linking. This is fairly simple; you merely add your link to up to three of your respective keywords or key phrases. Be sure you have at one link within the opening paragraph.

Article submission is by far the best way to propel your site to the number one position. Use our professional native English speaking writers to write and submit your article to hundreds of article submission sites.