Article Marketing Basics - What is an Article Writing Niche?

New to article marketing? Let's start from the basics and talk about what an article writing niche is.

A niche is a smaller segment of a market. For example, Internet Marketing is a huge market. If you break it down into smaller segments, you will be able to see many niches - SEO, PPC, article marketing, sales copywriting, etc. These are all niches.

So writing about a niche means that you are focusing on just one smaller segment. Sometimes, this appears counter-intuitive. After all, everyone wants to target the bigger market - big equals more money. But that is not necessarily true when it comes to article writing.

You see, when you write for a more focused audience, you attract more targeted visitors. Some searching for "Internet Marketing" may be looking for information, products, tools, etc. It's just not easy to tell. So how can you present the right offer to the visitor? That's right - you can't. That is why conversion rates for these articles are very low. You need a lot of general traffic to sell something.

For niche articles, the opposite is true. You need very few visitors to be making sales. For instance, your article may be about article writing tools. You know that your readers are interested in writing solutions. So you present them with the right offers - software, scripts and tools that will help them with their article writing.

So the next time you write an article, think about the niche. Be as specific as possible and you will make more money with your articles.

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