SEO, or search engine optimization, is very important to article marketing. This is because it makes your articles more search engine friendly and more marketable to the people who need to read them.
The main way that you use SEO in article marketing is with keywords. Strategic keywords can be placed in your headline, first paragraph and other places throughout the article. Knowing the right keywords and where to place them is very important.
SEO in article marketing is a two-part process. This is because you want to write for the reader and give them good content and SEO can help the right people find your articles. It creates targeted traffic from people who are already interested in what you have to offer.
But as most people know, SEO is also for the search engines. Proper placement of keywords can get your articles ranked higher by the search engines for the keywords and phrases that you're targeting. The more relevant your article to the keywords, the better your ranking will be so it's important to do this properly.
You also need to be sure not to over-stuff the article with keywords. This can have the opposite effect and get you penalized by the search engines. A good rule of thumb is once every 100 words for placement of the keyword.
Now you can see how SEO in article marketing is important so all you need to do is learn to prepare your keywords properly and you can optimize all of your articles from now on. It just makes sense to get the most from the articles you write.
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