One thing that is crucial to improving your website or blog's SEO is to keep building relevant backlinks. Two effective ways of doing this are to write thoughtful, non-spammy comments on blogs, and by writing and submitting articles related to your niche, with links back to your site in the author bio-box.
Comments certainly are worth doing from time to time. It's a statistical certainty that some of the blogs you comment on will be "dofollow" (even if the blogger doesn't advertise the fact). This means that your contributions will confer direct SEO benefit to the URL you include.
Even if the blogs are "nofollow" the strategy is still worthwhile. You are getting known by the blogs' readers as well as the bloggers themselves. This is good for SEO because if you are contributing insightful and relevant comments you'll gradually become known for your expert knowledge and helpful attitude. Some bloggers are sure to link to your blog or website as a result.
There are downsides to this strategy, however. For instance, it takes time to find the right blogs to comment on. Then you have to read through the posts to find out which ones you can respond well to.
There are psychological effects as well. Endlessly hopping from blog to blog and writing short, pithy thoughts can shorten your attention span, making you impatient and anxious every time you sit down at your PC.
Also, while you can write lots of comments in a short space of time, it doesn't make you feel as if you've really achieved much at the end. Because the SEO benefits take a while to kick in, you always feel as if you have to do more and more. That's not good for your stress levels!
Article marketing, however, doesn't have these negative aspects. And it is a more potent form of off-site SEO. Just one backlink from a good, comprehensive article can be very valuable SEO-wise. It will probably also give you more clicks over time, too.
It's also quite calming. You are collecting and focusing your thoughts and mulling over things. And while you wouldn't want to waffle and pad an article, you can expand on thoughts and go off on the odd tangent.
You also have a greater sense of achievement after writing an article of several hundred words. It's a bit like eating a big, filling and nutritious meal - as opposed to snacking on coffee and donuts!
For these reasons it's important not to go overboard on writing comments, and to spend a greater proportion of your time and energy writing and submitting articles instead.
Matt Hayden is a blogger in Perth, Australia who uses article marketing. He has a site to help newbies learn about SEO.
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