As a web business owner, you are always looking for ways to promote your online company without spending loads of money on marketing. Article marketing offers your website great exposure while building you a name as an industry expert. If you want to stand out in front of your competition, begin your article marketing campaign with these simple tips.
1. Stay within your niche: remember that article marketing directly correlates with your product or service. Tote yourself as an industry expert and offer web browsers information they can't find elsewhere. Write a variety of articles on the same topic, offering different forms of advice. How-to, tips, advice, and FAQ are great ways to spin your article topics.
2. Understand keyword use: inserting keywords into your documents will help web crawlers find your pages. However, keyword usage is an art. Use keywords in your title, in various heading, a couple times in the first paragraph, and lightly throughout the body of your text. Keyword density should be between 2% and 3%. Over usage of keywords will create an eyesore and cause your article directory to reject your documents.
3. Proof read: check your document for spelling, grammar, and mechanics errors. Keep reference books for grammar at your desk to help you master your writing skills. The most common mistake writers make is not using subject-verb agreement. For example:
Incorrect - The document was written by the author.
Correct - The author wrote the document.
Always start your sentences with either the subject (main noun) or an imperative. An imperative gives the reader a command and instructs them on what to do next.
Example:
Write your article using imperatives.
4. Submit articles often: productivity equals higher rankings and a larger base of backlinks. Most article directories allow free submissions for authors. The more articles you submit, the higher your membership becomes. A majority of article directory authors write on a very small scale. If you are productive, you can easily gain authority on your subject, thus expand your readership.
5. Avoid multiple publishing: submit your articles to a limited amount of article directories. Submitting the same article over and over will send up red flags to search engines and you will be tagged for plagiarism. No one wants that label.
6. Hire an expert: if you have a large enough budget, hire freelance writers. The industry is booming with talented writers who specialize in writing for Ezines. They understand the art of SEO article marketing and can easily fill your article library with high quality informative documents pertaining to your niche.
7. Less is not more: in the global marketplace, more is more. The more you promote your products, the more money you earn. Article marketing is a successful means of building website traffic and increasing your earning potential. Expand your online tools and resources by submitting articles to directories every week, then watch your site traffic increase.
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