The object of article marketing is creating back links to a web site that brings in target traffic from major search engines like, Google, Yahoo or Bing. This is accomplished by submissions of articles through high traffic article directory sites that link back to a site, via an author's resource box. Website traffic connects consumers of a product or service to the business and owner of the web site that offers that product or service. Through search engine optimization (SEO), articles that are written using keywords and phrases use text anchors to direct traffic to the articles on the site.
Article marketing campaigns use SEO and standard article content, affiliations with article directories, and affiliations with a product's marketing page to achieve these results. A clear understanding of critical keywords needed for an SEO article is crucial to the success of any article marketing campaign. Drawing traffic to a site is like drawing a fly to a spider's web. In article marketing campaigns, knowing a market, or niche, and finding the right content to supply that group with is important. Affiliate links to article directories and product sites will increase targeted traffic results. The bonus of affiliations is the increased chance of targeted traffic purchasing a product from the affiliation and commissions that are given from the submitted articles.
Relevancy of the niche should be the foremost thought when writing article content. Titles of the articles are also imperative and should not only be eye-catching but also relevant to the contents of the article and the site. Generating traffic to a site through an article marketing campaign is half the battle won. The other half of the battle is keeping the traffic interested in re-visiting the site later. Articles should be informative and offer a marked difference of information from similar sites to generate and keep traffic flow optimized. Article marketing requires fresh content and keeping up content may take time and energy away from the maintenance of the site. A constant supply of this fresh material may be obtained from an outsourcing service site.
Finding a source for SEO article writing and content writing, including back link building for a site, may be accomplished by using outsourcing services. Outsourcing is used to supply continuous surges of articles within a site for the productivity of the site. Many outsourcing sites have ghost writers and freelance writers that are working for clients who need this kind of article content. Freelancers make a living writing for clients, and most of them found on outsourcing writing sites have a high caliber of writing skills. Outsourcing is a cost-effective way to generate SEO articles that supply anchor text with keywords and article content. Clients are sometimes given discounts on article batches. Article batching is recommended because the tone of the articles will be similar in nature, as they are written by a single freelancer or ghost writer. Personal freelancer sites that offer their services may be more costly, especially for a start-up article marketing campaign.
Publishing, promoting and submitting articles to an article directory that has a high profile in search engines is the next step. A blog is also an avenue for the promotion of articles. Guest blogging can also be a way to promote articles. Blogging niche networking has become an additional venue for the promotion of a product or service. Submissions of articles that are written regarding a site and published on high-traffic article submission directories generate traffic. These sites target traffic through SEO articles, and authors use their resource boxes as links to their own sites.
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